Despite the ripple effect of challenges caused by the pandemic—including labor shortages, supply chain issues, and construction delays—the hospitality industry has proven resilient.
Even with the current uncertain economy, forthcoming projects signal our industry is on the mend. Here, we delve into six of 2023’s most notable trends.
The Great Outdoors
Thanks in part to the lingering effects of COVID, guests are still desiring a closer connection to nature. In fact, a report from the Outdoor Industry Association notes that more than 10 million new participants have taken part in outdoor recreation activities since March 2020. From new upscale camping experiences to modular units in remote locations, brands are responding. Case in point: Starwood Capital Group recently announced new brand Field & Stream Lodge Co., a collaboration with AJ Capital Partners, that will launch in the U.S. near popular nature-oriented destinations such as national parks and beaches.