Robb Report
By Demetrius Simms

Where in the U.S. could a new Soho House property pop up next? If you guessed the Pacific Northwest, you’d be right.

On Tuesday, the private members club and hotel announced plans to open Soho House Portland in the city’s historic Troy Laundry building by late 2023. The property in Central Eastside will be “thoughtfully restored” in partnership with Adventurous Journeys Capital Partners (AJ Capital), which also worked on the club’s Chicago and Nashville houses.

The new space will feature interiors designed by the company’s in-house team, who drew inspiration from the building’s original industrial interior elements, such as exposed brick and concrete columns, for its final result. Portland’s prominent Victorian architectural style will also be fused with contemporary design elements throughout the house for a unique contrast. In addition to its two-story gym and rooftop pool, the house’s amenities range from steam and sauna rooms to studio, lounge, and music rooms—the last of which will serve as an intimate events space, complete with a performance stage.

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